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Cookie Policy

Last Updated: July 1, 2023

Introduction

At Outback Adventures, we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and further information about cookies.

This Cookie Policy should be read alongside our Privacy Policy, which explains how we use your personal information.

What Are Cookies?

Cookies are small text files that are stored on your computer, tablet, mobile phone, or other device when you visit a website. They allow the website to recognize your device and remember if you've been to the website before. Cookies are a common technology used by virtually all websites.

Cookies are widely used to make websites work more efficiently, to provide a better, more customized experience for users, and to provide information to the owners of the website about how the site is being used.

How We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons for our website to operate, while others enable us to track and target the interests of our visitors to enhance their experience on our site. The main ways we use cookies are:

Necessary Cookies

These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. These cookies don't collect information about you that could be used for marketing or remembering where you've been on the internet.

Examples of necessary cookies we use:

  • Cookies that enable our shopping cart functionality to work properly
  • Cookies that allow our website to remember your preferences
  • Cookies that help keep your session secure

Analytics Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor.

Examples of analytics cookies we use:

  • Google Analytics cookies to help us understand how you engage with our website
  • Cookies that measure the effectiveness of our marketing campaigns
  • Cookies that help us understand which parts of our site are most popular

Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Examples of marketing cookies we use:

  • Cookies that help us deliver advertisements relevant to your interests
  • Cookies used to limit the number of times you see an advertisement
  • Cookies that help us measure the effectiveness of advertising campaigns

Preference Cookies

These cookies allow our website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

Examples of preference cookies we use:

  • Cookies that remember your location and language preferences
  • Cookies that remember your login details (if you choose this option)
  • Cookies that remember customization preferences, such as text size

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website, deliver advertisements on and through the website, and so on.

These third-party companies use cookies, web beacons, or other similar technologies to collect information about your visits to our website and other websites. This information is used for advertising and marketing purposes, including:

  • To provide advertisements about goods and services likely to be of interest to you
  • To determine the effectiveness of advertising campaigns
  • To gain insights about how our website is used

Third-party services we use that may set cookies include:

  • Google Analytics
  • Google AdSense
  • Facebook Pixel
  • Twitter Advertising
  • Social media sharing buttons

Cookie Management

When you first visit our website, you will be shown a cookie banner giving you the option to accept all cookies, necessary cookies only, or to customize your cookie preferences. You can change your preferences at any time by clicking on "Cookie Settings" in the footer of our website.

Browser Controls

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version.

You can generally find information on how to manage cookie settings in the "Help" section of your browser. Here are links to instructions for some common browsers:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

Please note that if you choose to block cookies, you may not be able to use the full functionality of our website, particularly features that require you to be logged in.

Third-Party Opt-Out Tools

You can opt out of certain third-party targeting cookies through these industry opt-out portals:

  • Digital Advertising Alliance (DAA)
  • European Interactive Digital Advertising Alliance (EDAA)
  • Google Analytics Opt-out Browser Add-on

The Types of Cookies We Use

Below is a detailed list of the cookies used on our website:

Necessary Cookies

Cookie Name Purpose Duration
session_id Used to maintain your session while using our website Session
cookie_consent Stores your cookie consent preferences 1 year
csrf_token Helps protect against Cross-Site Request Forgery attacks Session

Analytics Cookies

Cookie Name Purpose Duration
_ga Used by Google Analytics to distinguish users 2 years
_gid Used by Google Analytics to distinguish users 24 hours
_gat Used by Google Analytics to throttle request rate 1 minute

Marketing Cookies

Cookie Name Purpose Duration
_fbp Used by Facebook for advertising delivery 3 months
ads_prefs Used to store ad preferences 6 months
personalization_id Used by Twitter for tracking and advertising 2 years

Preference Cookies

Cookie Name Purpose Duration
language Remembers your preferred language 1 year
recently_viewed Tracks which tours you've recently viewed 30 days
ui_settings Remembers your UI preferences 1 year

Other Tracking Technologies

In addition to cookies, we may use other similar technologies on our website:

Web Beacons

Web beacons (also known as clear gifs, pixel tags, and single-pixel gifs) are small electronic files that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Local Storage

Local Storage is a technology that allows a website to store information locally on your device. Unlike cookies, Local Storage has no expiration date, and data persists until explicitly deleted.

Session Storage

Session Storage is similar to Local Storage but is designed for shorter-term storage of data. Information in session storage is cleared when the page session ends (when the page is closed).

Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last Updated" date at the top.

You are advised to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.

Contact Us

If you have any questions about our Cookie Policy, please contact us:

  • By email: [email protected]
  • By phone: +61 2 8765 4321
  • By mail: 42 Harbour Street, Sydney, NSW 2000, Australia
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Outback Adventures is an Australian-owned tour company specializing in authentic travel experiences across Australia and worldwide.

Licensed Travel Agent: License No. TAG 1234

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